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Enquirer Consulting Group / Prepared for RxSight, Inc.
July 2026

Keep practice growth moving
While the re org settles

Built around the time you asked for during RxSight's reorganization, and the need to keep new practice pipeline active.
DesignBuildRunHand over
BUILDRUNOWN
Enquirer AI is the outbound engine of Enquirer Consulting Group
What we see

A differentiated lens needs a steady practice pipeline

01
Field roles show a commercial motion built around account workflows, penetration, and regional coverage.
02
Competitive trialing and softer consumer sentiment have added pressure to new procedure and practice pipeline.
03
The commercial organization is still settling through the reorganization you flagged in June.
This is our read from the outside, to pressure-test together on a call, not a verdict.
Prepared for RxSight, Inc.
Where this goes

Keep new practice conversations moving

Today
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New practice acquisition appears dependent on field coverage and referrals.
.
Internal change can make consistent top of funnel work harder to sustain.
In the first weeks and months
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A focused outbound motion for cataract and refractive practices.
+
Named surgeon and practice accounts prioritized before outreach begins.
+
Booked conversations handed into the commercial team with clear context.
Enquirer Consulting Group
How the engagement works

Build. Run. Own.

01 / BUILD

Build

We design, staff and stand up the complete unit. The named-account data, the messaging, the outbound engine, the automation and the reporting.

02 / RUN

Run

We run it in market for a fixed four months and prove it on real booked meetings, not slides. First conversations land early.

03 / OWN

Own

We hand over the playbook, the tooling, the dashboards and a trained operator. You own the engine.

One contractor, a network of specialists. One point of contact, and you never manage a stack of tools or freelancers.
We build it, run it in market, then hand you the keys
What we build for RxSight, Inc.

What we would build for RxSight

Practice map

Target cataract and refractive surgeons, ophthalmology practices, and ambulatory surgery centers that fit the LAL model.

Outbound unit

Build the messaging, outreach, follow up, and meeting flow around new practice conversations.

Working handoff

Run the motion on real meetings, then hand the documented engine to the team.

This is designed to keep pipeline work moving while the reorganization has the time you said it needs.
Enquirer Consulting Group
The engine, in plain terms

Every message, written for one real person.

01

Target

We would reach cataract and refractive surgeons, ophthalmology practices, and ambulatory surgery centers where a premium adjustable lens and its supporting equipment fit the practice model.

02

Personalize

AI reads each profile and writes a unique message. No templates.

03

Hand off warm

A positive reply pings you and your operator with the prospect and a way to reach them.

04

You take it from there

You take pre-qualified conversations. The engine handles everything before it.

Research-led and human-reviewed. Every message is on-brand, and most of the volume runs on capacity we operate, not only your account.
Enquirer AI is the outbound engine of Enquirer Consulting Group
Why this fits now

A contained engine while the team resets

01

Built for a transition

A separate outbound unit can create structure while internal roles and priorities settle.

02

Focused on new practices

The work stays centered on the accounts that can open new clinical and commercial conversations.

03

Easy to assess

Diana can sanity check the account list before any work starts, then decide fit or no fit.

Enquirer Consulting Group
Proof, in the field

We have run this exact engine inside medical.

Tim Rath
Chief Operating Officer, Innovative Radiology
Enquirer AI helps us identify the right people and start the conversation in a much smarter way.
4 mo
A fixed build in market, then the system is yours to keep.
10+
Booked conversations on strong campaigns, in medical, from cold outreach.
Innovative Radiology is a real medical client we ran this engine for. The figures come from strong campaigns and are not a promise of your numbers. We would agree your targets up front and prove against them.
Why ECG

You own it at the end. That is the difference.

+
Without building an outbound team from scratch.
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Without a permanent agency on retainer forever.
+
Without a stack of tools and freelancers to manage.
+
Without lock-in. You own the engine, including the operator who runs it.
A freelancer sends emails. An agency rents you reps. A consultancy hands you a slide deck. We design the engine, staff it, run it, prove it on real meetings, then hand you the keys.
Enquirer Consulting Group
How we start

Stand up fast. Prove it. Then scale.

Stand up

Build

The named-account data, the messaging, the engine and the dashboard. Day-one capacity from warmed assets and managed seats.

Prove

The test

Run against the KPIs we agree up front. First meetings on the calendar early.

Scale

Ramp

Once the numbers hold, ramp the seats and breadth to the volume you want.

Own

Hand over

Playbook, tooling, dashboards and a trained operator. The engine is yours.

Onboarding sets the targeting and the voice first, so the outreach lands warmer every week.
Enquirer Consulting Group
Next step

Let's see if the mechanism fits.

  1. When Diana is ready, Ben and Diana have a short call on where the reorganization stands.
  2. Diana sanity checks the named practice and surgeon list before outreach begins.
  3. We decide fit or no fit, with no pressure to force the timing.
Reply with two or three times that suit and we will work around you, or grab a slot at calendly.com/enquirer/review.
Enquirer AI is the outbound engine of Enquirer Consulting Group
Enquirer Consulting Group

We build it, run it in market, then hand you the keys.

Ben Beattie   /   ben@enquirerconsulting.com   /   calendly.com/enquirer/review
More about us at enquirerconsulting.com
Enquirer AI is the outbound engine of Enquirer Consulting Group. Prepared for RxSight, Inc..